Signature Events

Signature Events

Annual Fiesta Celebration


Your El Paso Hispanic Chamber of Commerce hosted the 27th Annual Fiesta Celebration on Saturday November 11th at the El Paso Convention Center with an in-depth conversation of "Adversity to Success: With Alex Rodriguez!

Alex Rodriguez is widely regarded as one of the greatest baseball players of all time, with a 20 year career that includes 14 All-Star appearances and three American League MVP Awards and a World Championship in 2009 with the New York Yankees. Mr. Rodriguez has also begun to use his extensive knowledge of baseball off the field as a color commentator for FOX Sports. He received critical praise for his commentating throughout the 2017 playoffs and World Series. Perhaps less widely known, Mr. Rodriguez is the Founder and CEO of A-ROD Corp, a private holding company with businesses in the U.S. and Latin America. Under his leadership, Mr. Rodriguez has turned A-ROD Corp into a significant investment vehicle focusing on several growth sectors including real estate, high-end fitness centers, and automotive dealerships. His long-term vision, coupled with his ability to bring highly experienced management teams together and his willingness to raise capital, has built a track record of positive returns for investors and partners. In addition to his professional endeavors, Mr. Rodriguez actively pursues specific philanthropic initiatives. A primary focus is the Boys and Girls Club where he spent his youth and where he has dedicated the last 20 years volunteering, supporting, and helping to create life-changing environments for at-risk youth and under-served communities. Mr. Rodriguez played his final game with the New York Yankees on Friday August 12th, against the Tampa Bay Rays at Yankee Stadium. To honor the retirementof one of the greatest players in MLB history, FOX broadcast the game to a national television audience; the game was available for live and on-demand streaming as well. After 20 years on the field, Mr. Rodriguez now serves as a senior adviser to Hal Steinbrenner of the New York Yankees.

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Alex Rodriguez has had one of the most impressive sports careers of all time—but his hard-earned success did not come without challenges. In a moderated discussion, Mr. Rodriguez took us through his journey—the rise, fall, and continuous path of resilience and hard work, which has helped him to rebuild his role as a team leader and asset to his sport and community. Beyond his retirement from playing as a Yankee, he will continue to be a crucial part of the organization as a senior adviser to Hal Steinbrenner of the New York Yankees. Mr. Rodriguez shared anecdotes about the triumphs and troubles that come with balancing sports and celebrity, and he discussed how nothing is more instrumental to success than being a true student of your craft. He also shared his “mindset of a champion” philosophy, and how it applies to success both on and off the field.“ Small businesses face adversity and challenges every single day,” stated Cindy Ramos-Davidson, CEO of the El Paso Hispanic Chamber of Commerce. “Alex Rodriguez’s message of overcoming adversity resonated with all of them and encouraged them to keep on doing what they are doing – because it matters! 

Our Fiesta Celebration is the premier event of the year where we celebrate all of our members, local talent, effort, successes, and the surpassed challenges of the entire year. The 2017 Fiesta Celebration included a General Reception with drinks and music; followed by a delicious dinner! Our Fiesta is also an opportunity to commemorate prominent individuals or groups with the “Moving Forward” and the “Vision of Excellence” Awards. The Moving Forward Award, our eldest recognition, commemorates an individual for his/her leadership, valuable support to education and for serving as a role model to future generations. Meanwhile, the Vision of Excellence Award recognizes the paradigm of success and vision filled with the promise of a powerful and better future for our borderland community.

“Last year was one of the most successful years for our members and there was no better time to showcase and celebrate all of the successes than at our Fiesta,” stated Von Washington 2017 Chairman of the board of the El Paso Hispanic Chamber of Commerce.

“The Annual Fiesta Celebration is a great opportunity for the City of El Paso to see everything that the members of the El Paso Hispanic Chamber of Commerce accomplish in only one year,” said Irma Bocanegra, Chair of the Fiesta Planning Committee. “It was a time for everyone to be applauded for all of their successes."

For any questions, or to RSVP for this year’s Fiesta, please call 915.566.4066.